Fashion Label Brief
A fashion label was built from a clients personality traits. This label included the whole brand look and feel to the clothing line.
Brand Story
Pashion was founded by Monique Ras in 1991. Pashion is an ethical brand that is passionate about empowering women by giving them the opportunity to learn the crafts of fashion. Thus allowing them to have a trade in desiging beautiful clothing that is available to the community.
Logo Inspiration
Inspired from Monique’s two personalities, the caring and the living on the edge contrasting characters. The logo portrays a ray of sunshine this is a connection between light and darkness of education through the fashion label. The journey the women have within the fashion label through their developing knowledge of fashion and the community brings out the ray of light in the logo design. Shining the direction of passion for fashion. The name “Pashion” was from the passion for fashion and community.
“Education is the movement from the darkness to light” (Allan Bloom)
Monique
Monique’s personality traits that shone above the rest was that she is passionate about helping the community. Empowering women in fashion trade. Love the story behind the story. Personalized stamps that connect the women behind the sewing
machine and the process of production.
machine and the process of production.
Two personalities one the caring and the other, the
adrenaline junky.
Darkness and light.
Business Cards
The Pashion business cards were designed from the inspiration of the transparent characteritstics of the brand.
Pashions Launch Party Invitations
The Pashions launch party invitation is an interactive invite where by the guests rotate the invite around to receive informations requited for details to the party.
Corporate Identity Booklet
Pashion Accessories
Pashion has the stamp accessory which connects the empowered women to the pieces of clothing hand made by them.
Pashion Gift Card
Pashion has a gift pop up card that will create interest in the gift. There is space for people to be able to write to whom the gift is for and a little message that they would like to write inside.
Pashion Bag
Pashion shopping bag was inspired by the lantern lights. The bag can be reused afterwards can can change into a lantern to create brightness into ones home, after shopping at Pashion.
Clothes Labels
Pashion clothes labels are hand sewn by the women who work within the company that have been taught
the trading of sewing. This will develop and embrace the empowerment women have within the community.
Pashion Clothe Hangers
Price Tags
Book Markers
Pashion price tags are reusable and are able to turn into a pretty book marker. This is inspired with Monique’s passion for reading and the story behind a story.
